Hello Kitty firm apologises, scraps Japan TV tie-up after China anger

Source: France 24 ·

Hello Kitty firm apologises, scraps Japan TV tie-up after China anger

Sanrio, the Japanese company behind the popular character Hello Kitty, apologised on Thursday over its tie-up with a TV spy drama criticised as anti-China, cancelling a merchandise collaboration with the show.

Read the full story at France 24

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